The website build process begins with the development of your Enterprise Theme framework. This is a reusable, portfolio-wide design system tailored to your umbrella brands. We’ve estimated an approximate 12-16 week timeline based on developing theme variants for each umbrella brand, along with the corporate site.

Once this foundation is in place, property sites can launch rapidly, within 3–5 days per community. For new lease-ups or time-sensitive campaigns, we can also stand up branded landing pages within days. These pages are built to scale seamlessly into full websites, so your early investment carries forward without duplication of effort. 

Very easy. Because the theme framework is already built, rebrands are just a matter of updating the design settings, content, and media. You won’t need to rebuild from scratch, which keeps costs down and timelines short.

Yes. We’ll design theme variants for each brand family — like The Quarters, The Landing, or College Town — so each has its own look and feel, while still sharing the same foundation. That gives you consistency across the portfolio and flexibility where it matters.

A lot. You’ll have a library of drag-and-drop modules within our website editor that make it easy to adjust layouts, swap media, and tailor content without needing the Resi support team every time. Most partners we work with love this balance — the control of a custom site with the efficiency of a portfolio-scale solution.

Absolutely. Two rounds of design revisions are included with your custom theme builds. We’ll collaborate with you on theme variants and share previews so you can give feedback before anything goes live. That way, the look and feel are locked in before rolling anything out. 

Yes, we support both. Entrata is one of our more robust integrations that powers pricing, availability, and marketing content across your property websites. We also pull operational data such as unit availability and occupancy to drive deeper portfolio reporting. EliseAI integrates on the leasing side. We deliver leads directly into EliseAI, enabling automated follow-up, tour scheduling, and resident communication.

100%. Your domains, websites, and analytics accounts remain under your ownership. Unlike many providers, we don’t “lock in” your data — we see our role as enabling, not owning. If you ever change direction, you take everything with you.

At onboarding, we configure Google Tag Manager (GTM) and GA4 across all Tailwind properties to ensure consistent, accurate tracking. Our standardized GTM container captures the renter actions that matter most — form submissions, tour requests, and phone clicks — and maps them into GA4 as conversions. This gives you clear visibility into how prospects are engaging on every site.

Every site also comes with Resi’s reporting dashboards, which roll up property and portfolio data views. Reports include availability by floor plan, occupancy by unit type, pricing summaries, and lead performance. For SEO and PPC campaigns, we layer in advanced dashboards that cover marketing performance as well — things like organic traffic and conversion trends, GBP engagement, keyword rankings, and paid media results across impressions, clicks, conversions, and CPL.

Yes. Resi is built to be integration-agnostic, so we can connect with the systems you already use — from PMS and CRM platforms to leasing tools, ad accounts, or BI databases. Beyond Entrata and EliseAI, we support API feeds, custom GTM containers, and scheduled data syncs to keep websites and marketing fully aligned with operations.

If we ever run into PMS limitations, we can bridge the gap with a custom integration source — even something as simple as a spreadsheet — while the full API is being built. Our system supports XML, CSV, or JSON feeds, which means your pricing and availability stay accurate without relying on clunky iframe workarounds.

The goal is always the same: keep your data flowing cleanly and give your team flexibility without adding extra work.

A feedback link may be shared with anyone on your team that you would like. They will simply enter their email and provide comments.

We do try to organize feedback into tight rounds for efficient review and response from our team.

Normally our team is opening tickets for review within the same business day. For simple content changes, we aim to resolve and close that request within a two business days. For more extensive requests or one that may require dev or web design to be involved, we give you an estimated time for close and aim to solve it ASAP. For any critical issues, we prioritize those tickets. Anybody with the appropriate access level (as designated by your team) has FULL access to make changes on your own, as we demonstrated. Our no-code builder is often easier and quicker to make simple content changes than submitting a ticket.

When we launch a new website, our CX team will encourage a Zoom training to review the functionality available within our Resi Platform, how to submit tickets, and go deeper into how to use our website builder to make changes and updates, if desired.

Additionally, our team maintains a detailed knowledge base to provide instant answers on how to accomplish certain tasks within our platform. Here you will find step-by-step guides, video walkthroughs and helpful related articles.

Here is an example of how to make an announcement.

Local SEO is baked into everything we do. We fully optimize Google Business Profiles from keyword-rich descriptions and FAQs to live floor plan pricing, so your properties show up where students are searching. This helps you rank better in maps and local search, while also building credibility with renters right from their first touchpoint.

We build site content that answers real renter questions and makes it easy to take action. Clear CTAs, fast-loading pages, tour scheduling, and local neighborhood info all signal “helpful and trustworthy” to Google’s AI-driven results. It’s about checking both boxes: ranking well and making it simple for prospects to engage.

Here are a couple of recent articles we posted on addressing recent changes to search:

• YMYL Guide
• E-E-A-T Guide

After Google’s Core Update, multifamily sites suddenly needed stronger “experience and trust” signals to stay visible. We pivoted quickly — adding team pages, local lifestyle content, and resident reviews to strengthen credibility. While many operators saw rankings slide, our partners held ground because we moved fast.

Every ad account is set up against our internal best practices checklist, and once live, our team monitors performance weekly. It’s a balance of automation and human review — we catch the small things early so they don’t turn into bigger issues later.

Most tweaks happen within 72 hours. Budget cuts are immediate, increases as soon as new funds are cleared. Bigger creative changes can take up to a week, but the point is: we move fast and keep you in the loop the whole way.

A student housing client had plenty of traffic, but leases weren’t closing as the semester approached. We shifted budget from awareness into conversion campaigns, layered in time-sensitive promotions, and turned up urgency right before move-in. That pivot made the difference in hitting their leasing goals on time.

We can embed this guide in whichever way works best for your team. It can be added natively to the site via a Global Content block, designed into specific pages like amenities or fees, or referenced as an external guide.

Our recommendation is to place this information more prominently and transparently than what’s typically seen today. Making fees clear and easy to access directly on the site creates a better resident experience and reduces leasing friction. That said, if you prefer a lighter-touch approach, a simple PDF embed is also straightforward for us to implement.

Another major benefit of our platform’s decoupled frontend and backend, is our ability to continuously upgrade websites with the newest components.

Our team is consistently upgrading elements for better speed, performance or design optionality based on tests we are running or on requests we’ve received. Our websites run like software and automatically receive all updates. We review any major updates with your team and keep you informed on our increasing capabilities, so you can take advantage of our ongoing improvements… at no additional cost.